Hedda Li
Portfolio Website: www.heddali.com
Linkedin: Profile
Email: liyulin727@gmail.com
Berlin, Germany
Experience
Ubiquiti
Enterpise networking & IoT
Senior UX Designer
Apr 2024 - Jan 2025
- Led design for the UniFi Access platform, creating core features (Caller Manager, Dashboard, Device List) and a new design pattern that boosted overall Saas platform functionality and usability.
- Owned the UniFi Protect IoT line, enhancing the Sensor Manager and streamlining the device onboarding-to-management workflow.
Staffbase
Employee Communication Platform
Product Designer | Germany
May 2022 - Jul 2023
- Led research-driven enhancements for the Campaigns feature to improve performance tracking. I then abstracted the user flow into a "Data Exploration" pattern, implemented across other modules.
- Contributed to our B2B design system by co-developing and maintaining the core "Forms" components, ensuring they evolved with our product requirements.
EICO
Design Agency
UX Designer II
Dec 2020 - May 2022
- Partnered with the Bosch team to define user requirements and improve the RMI/EBR user experience.
- Optimized the onboarding experience for study tool MarginNote by streamlining user scenarios for newcomers.
- Redesigned the ALDI WeChat Mini Program to deliver a seamless and satisfying customer journey.
Freelance
UX Designer
Frog Design
- Researched and defined user needs for Huawei's smart home, establishing experience criteria and designing core interactions for multi-modal integration.
Gate.io
- Led the iterative redesign of the Gate Startup launchpad, boosting key usability metrics and driving an 89% increase in average subscription clicks per project.
Education
University of the Arts London
Aug 2018 - Dec 2019
M.A. in Interaction Design Communication London College of Communication
Interaction Design, Data Visualizations, Creative Programming
Huazhong University of Sci. & Tech.
Sep 2014 - Jun 2018
B.A. in Product Design School of Mechanical Science & Engineering
Information Architecture, Graphic Design, Human-Centered Design
Skills
Design
Information Architecture
Service Wireframing
Design System
Prototyping
Research
User Interview
Service Blueprinting
Usability Testing
User Journey Map
Programming
Processing
p5.js
HTML